Insights & resources

Decision tools for entrepreneurs & owners.

Free VMBARS tools for making choices, tradeoffs, and evidence visible. The same core canvases can be used across different fields.

Start here

Is this problem important and specific enough to build around?

On your canvas, begin with this step: Define what the first 100 days must learn, protect, and improve. Then map employees, customers, the seller, lenders, board members, suppliers, and informal decision-makers.

See a worked example for this context →

From a blank canvas to a useful test

  1. Write one decision as a choice, not a broad ambition.
  2. Name who benefits, who contributes, and who carries the cost.
  3. Separate what you know from what you need to test.
  4. Give the next action an owner and a review point.

For stories of these ideas in practice, explore Living VMBARS.